Episode
S2 Ep1839: New Brand, Name and Direction for the British Wireless for the Blind Fund with Laura
- Podcast
- RNIB Connect
- Published
- Jul 22, 2026
- Duration seconds
- 401
- Processing state
not_requested- Canonical source
- https://audioboom.com/posts/8930605
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Summary
Century-old charity British Wireless for the Blind Fund today (Wednesday 22 July 2026) launches new brand and direction under the name Visably, as the research from their report Until It Clicks revealed that people with sight loss were missing out on the mental health benefits of tech. The re-brand marks a significant moment in BWBF’s century-long history. Founded by a group of friends who crafted a makeshift braille-dial radio (or ‘wireless’) for blinded war veteran Sir Ernest Towse, for nearly 100 years the charity has helped tens of thousands of blind and partially sighted people with free specialist and sight-loss friendly technology. Under the new people-powered brand identity and over the coming months, Visably will launch a series of volunteer-powered pilot projects offering support to the community. Starting in Birmingham, Liverpool and Glasgow, and working in close collaboration with the wider sight loss sector, the charity will aim to fill service gaps and answer need identified in its research. RNIB Connect Radio’s Toby Davey was at a reception in central London to mark this milestone for the charity and caught up with Laura who explained how the charity has supported her and her visually impaired young daughter along with why she thinks this is a good change in direction for BWBF. (Image shows the RNIB Connect Radio logo. On a white background ‘RNIB’ written in bold black capital letters and underlined with a bold pink line. Underneath the line: ‘Connect Radio’ is written in black in a smaller font)