Episode
How to Build a Predictable Pipeline Engine Without Sales Heroics with Greg Casale
- Podcast
- Revenue Builders
- Published
- May 7, 2026
- Duration seconds
- 4333
- Processing state
not_requested- Canonical source
- https://www.forcemanagement.com/revenue-builders-podcast
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Summary
In this episode, Greg Casale shares how his background in engineering shaped a system-first approach to sales, applying principles of process control, data capture, and structured training to reduce variability and improve consistency. The conversation explores why outbound phone remains a critical channel despite its difficulty, how over-automation has saturated the market and reduced conversion rates, and where AI fits as a tool to strengthen preparation and execution without replacing human interaction.