Episode

Aligning Pipeline to Ideal Customer Profile with Dan Sperring

Podcast: Revenue Builders
Published: Apr 9, 2026
Duration seconds: 4017
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Canonical source: https://www.forcemanagement.com/revenue-builders-podcast
Audio: https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/186d30dd-d57d-46fa-862a-5f9aa300b0cf/group-item/185ae83f-deaf-40b8-ae0f-049f68fb626f/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I
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Summary

Dan Sperring, founder and CEO of Align ICP, breaks down why ICP must evolve from a static definition into a dynamic operating system rooted in use cases, lifetime value, and market health. The conversation challenges traditional go-to-market structures, highlights the risks of misaligned incentives, and offers a clear framework for building predictable, durable growth.