Episode
Inside Vendee Labs: Darryl Carlton and Ross Gardiner on Building Buyer-First Agentic Commerce
- Published
- Mar 12, 2026
- Duration seconds
- 2988
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- https://share.transistor.fm/s/7892e58f
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Summary
In this episode, we take a deep dive into what buyer-side agentic commerce could actually look like. The conversation explores the origins of the company, why Darryl and Ross focused on reducing friction for buyers, and how that unexpectedly opened up solutions for sellers, payment providers, and enterprise procurement teams as well. The episode also features a live demo of Vendee Labs’ platform, showing conversational discovery, real-time product retrieval, multi-vendor carting, and a multi-item ACP checkout flow. Highlights Why Vendee Labs is approaching agentic commerce from the buyer’s perspective The founding story behind the company and the friction that inspired it How ChatGPT and Claude changed the direction of the product A live demo of conversational commerce across real merchants What a multi-vendor, multi-item ACP checkout could mean for online shopping Why autonomous commerce needs legal and governance frameworks, not just AI The vision for a Universal Protocol Bridge across ACP, UCP, and future standards How strong permissions and audit trails could reduce chargebacks and disputes Why poor product data creates broken outcomes in agentic shopping Where Vendee Labs sees opportunity across consumer, B2B, procurement, and white-label use cases Vendee Labs is betting that the future of commerce won’t just be agent-powered—it will be buyer-centered, trust-driven, and built to work across whatever protocols come next. Timestamps: 00:06:09 — Ross shares his background in global technology planning and delivery 00:07:23 — Darryl shares his background in retail IT, telecom, AI, and governance 00:08:53 — Darryl reflects on AI before and after the ChatGPT moment 00:10:03 — Discussion on LLMs, explainability, and true intelligence 00:11:26 — The founding story behind…