Episode
Gen Z: They're Not Disloyal. They're Just Not Yours
- Published
- May 18, 2026
- Duration seconds
- 757
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Summary
You've heard it said that Gen Z are disloyal. They switch brands constantly, they don't commit, they jump around. But what if that's the wrong lens entirely? Hi, I'm Clare Bailey , founder of Retail Champion . This is Part 2 of my three-part miniseries, "The Loyalty Illusion" — and in this episode I dig deep into what's really driving Gen Z behaviour. Spoiler: it's not disloyalty. What We Cover Why 'disloyal' is the wrong word for Gen Z — and what's actually going on Why gamification creates engagement but not attachment — the pseudo-loyalty trap Why the new competitive battlefield is something you've perhaps not considered What this means practically for your retail or eCommerce strategy right now Coming next week... Episode 3 will answer the big question: what actually builds real, lasting connection with this generation? Resources & Links Download the free Loyalty Illusion Guide: retailchampion.co.uk/retail-playbooks The Retail Champion: www.retailchampion.co.uk All episodes: retailreckoningpodcast.co.uk Subscribe to Retail Reckoning wherever you get your podcasts Connect & Share If this episode made you rethink your Gen Z strategy, leave a review, share with a fellow retailer, or find me on social media. The conversation is just getting started — and Episode 3 is where it all comes together.