Episode
Built by Retailers, FOR Retailers: SCAYLE & The Tech Revolution Fashion Can't Ignore
- Published
- Mar 30, 2026
- Duration seconds
- 2247
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Summary
Hi, I'm Clare Bailey, founder of Retail Champion. I'll be honest — when I read the white paper that prompted this conversation, a couple of statistics genuinely stopped me in my tracks. Things I hadn't fully considered, even as someone who's worked across retail, consultancy, and software for decades. Disclosure: This episode is a paid speaking opportunity. Clare was compensated by SCAYLE to take part in this conversation. In this episode, I'm joined by Tarek Mueller, co-founder and CEO of SCAYLE — the eCommerce software company born from the fashion retailer About You, now part of the Zalando Group, Europe's largest online fashion business. Tarek brings a genuinely rare perspective: he built the technology as a retailer and now sells it to some of the world's biggest brands. We cover AI shopping behaviour, the virtual try-on opportunity, and the uncomfortable truth about why so many retailers are stuck. This one is packed with data, insight, and some very useful analogies involving Formula One engines and 15-year-old MacBooks. What We Cover Why SCAYLE is different — built by a retailer, for retailers, not by developers for developers The stat that surprised me: 51% of UK shoppers won't trust AI to complete a purchase for them Why that's actually good news for brands — and how to capitalise on AI-led discovery right now ChatGPT as a traffic channel: a 10x increase in referral visits and what that means for your visibility The counter-trend to AI: why real-world experiences, live shopping, and human content are surging Virtual try-on — why 44% of UK shoppers have never experienced it, and why 2027 could be the breakthrough year Legacy tech as the real innovation blocker — why IT departments are stuck in maintenance mode The Formula One analogy: why spending money on the…