Episode
432 Law of the Lid: How to Increase Your Real Estate Referrals with Events with Michael J Maher and Jackie Little
- Podcast
- REFERRALS PODCAST
- Published
- Mar 24, 2026
- Duration seconds
- 3364
- Processing state
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Summary
Learn how to generate more real estate referrals using client events and referral marketing strategies with Host Michael J. Maher and Real Estate Agent Jackie Little. Title: Law of the Lid: How to Increase Your Real Estate Referrals with Events Host: Michael J. Maher Guest: Jackie Little Description: Want to generate more real estate referrals using client events? In this episode, Michael J. Maher sits down with Realtor Jackie Little to discuss how implementing the Event Mastery system helped her break through a plateau and turn events into a true referral-generating machine. For years, Jackie hosted popular events that brought in around 100 people each time—but she realized she had hit her "lid." After joining Event Mastery VIP Edition, she committed to following the system exactly as designed. The result? A transformation in how she plans events, builds sponsor relationships, partners with charities, and—most importantly—generates referrals. Jackie shares how shifting her mindset around sponsorships turned events from a $15,000 annual expense into a fully funded—and even profitable—business strategy. She also reveals how a simple neighborhood event recently produced six real estate referrals from just twenty attendees and helped her team triple their closings this quarter compared to last year. Along the way, Jackie also opens up about starting a mental health foundation in memory of her late husband, proving that generosity and impact can grow alongside business success. If you've ever wondered how to raise the "lid" on your real estate referral business, this episode will show you exactly what's possible when you implement a proven system. (7L) Referral Strategies: Event Mastery Special Offer: Ready to take your referral business to the next level? Join the Referra…