Episode
The Real Estate Sphere System Your Agents Actually Execute with Sadie Callegari | Ep 102
- Podcast
- Real Estate Team OS
- Published
- Mar 3, 2026
- Duration seconds
- 3411
- Processing state
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Summary
Like many successful, high-growth, The Perna Team had systems and playbooks to support agents with nearly every lead source. But what about the best source of all … an agent’s sphere? Their SOI? Sadie Callegari, Director of Coaching and Training of this 120-agent team, gives you all the details of the start, iteration, re-launch, and evolution of their sphere marketing program. It’s her system to keep agents top of mind with their family and friends with done-for-you videos, photos, social posts, emails, calls, and texts. What they’re writing. What they’re recording. Where they’re shooting. How they’re editing. When and where they’re posting and sending. What agents need to do and commit to in order to participate. All the other details that make agent adoption easy! Sadie also describes her role, when and why the team needed her role, how she transitioned into it from being a high-performing agent, the structure and duration of the main coaching and training programs she’s developed, and more. Watch or listen for Sadie’s insights into: 0:00 Intro and welcome 1:40 Staying adaptable (even as a detailed person who loves systems, boundaries, and rules) 4:25 The shift from real estate agent to Director of Coaching and Training 9:10 Top tips after interviewing nearly every team in her market 15:30 Why the Director of Coaching and Training role was needed, how it’s evolved, and pieces you can replicate 19:00 The structure, duration, and details of three of their main programs 22:20 How to keep existing materials updated while still creating and launching new materials 25:42 How they got performant out of the gate as a Zillow Preferred partner 29:47 The problem and opportunity that led to the Sphere Program 33:00 The three main elements of the Sphere Program and how she launc…