Episode
Growing a Profitable Indie Brokerage Powered by Inbound Leads with Ryan Fitzgerald | Ep 107
- Podcast
- Real Estate Team OS
- Published
- Apr 7, 2026
- Duration seconds
- 2837
- Processing state
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Summary
Why make 300 cold calls per day if you don’t have to? That’s how Ryan Fitzgerald started his real estate career - cold calling like crazy. But it didn't last long. Because there was a better way. Instead of chasing and selling to people, Ryan learned to attract them instead. How? With a strong, local website that brought him inbound leads and agent recruits alike. Today, Raleigh Realty is an independent brokerage of 40 agents selling about a house a day. And that website helped him launch it. Learn why he built a brokerage instead of a team, a key role in his growth and success, how discipline around profitability makes tough decisions easier, and what makes websites work for you in 2026. Watch or listen for Ryan’s insights into: 0:00 Intro and welcome 1:26 The role of trust within a team 3:00 Too many inbound leads as the start of a team 5:53 The staff and culture of a 40-agent brokerage selling about a house a day 9:43 Why his Director of Growth and Strategy is "one of the best hires I've ever made" (and how it happened) 16:16 Considering indie brokerage vs real estate team 17:59 The role of brand in attracting and retaining high-performing agents 24:19 Turning down teams that want to join your team or brokerage 28:53 How they create agent-facing video content 31:52 The basics of a great website that produces leads and phone numbers every day 37:07 The "crazy and even chaotic" situation with SEO right now 41:52 The basic, boring truth about tomorrow's successful teams and brokerages 43:03 At the end, learn about a great coaching experience, physical books, and walking with your own thoughts. Mentioned in this episode: → Eric Bramlett on profitably supporting teams https://www.realestateteamos.com/episode/how-to-profitably-support-teams-in-your-real-estate-business-er…