Episode
64: The Entrepreneur Identity Shift Nobody Prepares You For: With April Thorndyke
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- Jun 1, 2026
- Duration seconds
- 2108
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Summary
Building a business changes you. Not just your bank account. Not just your confidence. You. The way you think. The way you trust yourself. The way you make decisions. The way you see what actually matters. And I think that’s the piece people don’t talk about enough. In this episode of Raw & Real , I’m joined by therapist, entrepreneur and founder April Thorndyke for one of those conversations that starts in one place… and ends somewhere completely different. We talk about building purpose-led businesses. Leaving behind versions of ourselves that no longer fit. The reality of entrepreneurship. Mental health. Human connection. Growth. Identity. And learning to trust yourself enough to stop forcing life into boxes you’ve outgrown. April shares her journey from personal training into mental health, opening therapy practices across multiple states, building a team and creating something rooted in genuine impact rather than simply growth for growth’s sake. We also dive into: ✨ Entrepreneur mindset and founder growth ✨ Building purpose-led businesses ✨ Personal branding and becoming known for what you stand for ✨ Human connection in business growth ✨ Mental health and entrepreneurship ✨ Speaking, visibility and building movements ✨ Why business growth often starts with personal growth ✨ Trusting the next step without needing the full plan ✨ Identity shifts as entrepreneurs evolve ✨ Building businesses that align with your actual life rather than consume it One of my favourite moments from this conversation was talking about movements. Not what you do. Not your offer. Not your service. What you stand for. Because people connect to belief. Identity. Mission. And when you build from there… Everything changes. If you’re currently building something… Pivoting. Expanding. Start…