Episode
Ben Habig — 45 Goats, a Rented Duplex, and a Business Nobody Else Was Building [Ranchonomics Stories Ep 4]
- Podcast
- Ranchonomics
- Published
- Jul 2, 2026
- Duration seconds
- 2792
- Processing state
not_requested
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Summary
In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain experience and create new opportunities, and ultimately launching a business focused on helping landowners manage invasive weeds through targeted grazing. The conversation explores the realities of entrepreneurship, including risk, uncertainty, relocation, and the constant need to adapt while building a business nobody else was building. Ben reflects on lessons learned from entering unfamiliar environments, building new relationships, finding opportunities where others saw obstacles, and creating a scalable business model from the ground up. More than anything, this episode is a story about persistence, flexibility, and being willing to evolve your vision while staying committed to the larger goal. Make sure to hit subscribe/follow so you never miss an episode! In this episode, we cover: How Ben went from 45 goats and a rented duplex to building a prescribed grazing business Why selling a successful goat operation created new opportunities instead of ending the journey The challenges and rewards of moving 1,500 miles to pursue a new vision How prescribed grazing became the foundation for a scalable business model Lessons learned from adapting to a completely different climate, landscape, and production environment Why relationships, mentors, and professional networks accelerate opportunity How Ben and his wife Lauren have navigated entrepreneurship as partners with complement…