Episode
133. How to beat shiny object syndrome
- Podcast
- Radical Disruption
- Published
- Mar 10, 2026
- Duration seconds
- 294
- Processing state
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Summary
In this episode, I’m sharing a real conversation from inside my Scalability Mastermind that I know a lot of you will relate to. One of my students asked how to stop shiny object syndrome—specifically the urge to start a brand new Instagram page or business idea when things start to feel slow or boring in your current one. I break down why the desire to “start something new” usually has nothing to do with the idea itself and everything to do with avoiding discomfort, commitment, and the messy middle of growth. We talk about dopamine, boredom, and why staying power—not constant pivots—is what actually creates long-term success. I also share the one question I come back to anytime shiny object syndrome pops up for me, plus why delayed gratification is one of the most underrated (and hardest) skills to build in business. What you'll learn What shiny object syndrome really is (and why it shows up when growth feels slow) Why starting something new feels productive—but usually isn’t The difference between boredom and misalignment How avoiding discomfort keeps you stuck in cycles of restarting Why consistency and “non-sexy” daily actions matter more than motivation The mindset shift that helps you stick things out when results are delayed The phrase I come back to when I’m tempted to pivot or rebrand Resources & Links: Join Stacked Inbox Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Check out my website Watch this episode on YouTube Read this episode in blog format here More abo…