Episode
132. $107 vs $4027 – thanks to this funnel
- Podcast
- Radical Disruption
- Published
- Mar 3, 2026
- Duration seconds
- 501
- Processing state
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Summary
In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it. I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond. What you'll learn The exact funnel structure I tested, from opt-in to pop-up offer to email sequence Why my 10-email funnel dramatically outperformed the 5-email version The revenue difference between the two funnels—and why list size wasn’t the real factor Why more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better” The real reason buyers don’t purchase right away (and what they actually need instead) How longer funnels allow you to support more buyer types through storytelling, objection handling, and social proof The one question I stopped asking—and the new question that now guides every funnel I build Resources & Links: Join Stacked Inbox Scalability Overflow Mastermind Kajabi 30-day free trial + 2 bonuses 150 Free Hooks IG University 30 Days of Manychat Pro FREE Learn how to run successful paid ads Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Connect with Mya: Follow on Instagram @myanichol Join my email list Ch…