Episode
437 | Why In-Person Retail Markets Still Matter & How To Make The Most of Them with Lib Ramos & Jessie Tyree Jenness
- Podcast
- Proof to Product
- Published
- Apr 7, 2026
- Duration seconds
- 2463
- Processing state
not_requested- Canonical source
- http://www.prooftoproduct.com
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Summary
Today's conversation is a really good one, especially if craft shows, retail markets, or in-person events are on your radar for this year. The market is shifting, fees to exhibit are higher, competition to apply and get into shows is stronger, and buyers are showing up differently than they did even a few years ago. At the same time, I keep seeing how valuable it is to get offline and to connect with our customers face-to-face. That human connection is hitting differently right now. And people are craving that in person connection. What I love about today's episode is that we are looking at this from both sides of the table. We have Lib Ramos, she runs Indie Craft Parade with her team. This is an incredibly well respected, longtime running show. And we also have Jessie Tyree Jenness, founder of Root and Branch and one of our Proof to Product community members who has exhibited at shows like this multiple times. In the episode we're digging into what organizers are actually looking for when you apply for these shows, how exhibitors can decide if a show is worth it, and how to also measure ROI following a show and then how to think about your strategy so that you're not just showing up for the shows, but you're showing up with true intention. Applications are now open for exhibiting at Indie Craft Parade, you can apply now through April 20th ! If you are planning to exhibit at retail shows this year, I want to tell you about some resources we have inside of our LABS community so that you can do this more strategically. We have checklists, tools, and things that will help you bring your booth plus to life, but also have community discussions about things like inventory, sales goals, and strategies for upping your AOV. If you want support as you plan for your in-person ret…