Episode
PowerPlay Media targets global growth in women's sports ahead of IPO
- Published
- Jul 8, 2026
- Duration seconds
- 338
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Summary
PowerPlay Media Executive Chairman Othman Shoukat joined Steve Darling from Proactive to discuss the company's business model, international growth strategy, and the expanding opportunity in women's sports ahead of its planned IPO. Shoukat explained that PowerPlay Media operates a capital-light sports media and live events business, focused on women's sports and combat sports. Rather than producing sporting events, the company acquires and distributes media rights, enabling it to scale internationally with lower capital requirements. The company already has distribution agreements across Asia, the Middle East, and Africa, including partnerships to distribute the All Women's Sports Network, a channel co-founded by Whoopi Goldberg and backed by investors including Shaquille O'Neal. Shoukat also highlighted relationships with broadcasters such as SuperSport and NBC in the Middle East, with plans to expand into additional global markets. Beyond media distribution, PowerPlay plans to develop women's sporting events and festivals to deepen audience engagement while creating additional sponsorship and advertising opportunities. Shoukat said women's sports have reached a major inflection point, driven by rapidly growing global audiences and increasing commercial investment. He cited research showing 46 billion minutes of women's sports content were viewed in the United States during 2025 and noted forecasts that women's football could become the world's fifth-largest sport by 2030, attracting an estimated 800 million fans. The company currently has a presence in approximately 60 countries and is continuing discussions across the UK, Europe, the Middle East, and Africa to expand its distribution network and support long-term growth ahead of its planned public listing. #proactiv…