Episode
Phunware appoints Dmitry Kroshka CEO to lead AI platform strategy
- Published
- May 14, 2026
- Duration seconds
- 277
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Summary
Phunware Inc. CEO Dmitry Kroshka joined Steve Darling from Proactive to discuss his appointment as the company’s new Chief Executive Officer and outline Phunware’s next phase of AI-driven growth. Kroshka previously served as a senior advisor to Phunware beginning in October 2025, where he worked closely with the company on growth strategy, product direction, and development of its next-generation Guest Intelligence Platform. In his new role, he will lead Phunware’s “2.0 Strategy,” focused on transforming the company’s mobile, location-aware, and customer engagement capabilities into a unified AI-enabled platform designed for complex physical environments. Kroshka brings more than 20 years of experience spanning artificial intelligence, hospitality technology, SaaS, digital media, marketing technology, and consumer platforms. His career includes leadership and advisory positions with companies such as Oracle, FCB Global, FOX Digital Entertainment, and several venture-backed technology firms. Phunware also announced that it has engaged Build Something Product Group to help guide its product strategy and rollout of Product 2.0. The consultancy was founded by Michael Cerdá, whose previous product leadership experience includes Disney+, Marcus by Goldman Sachs and the Apple Card initiative, as well as Facebook Newsfeed. Under the engagement, Cerdá will serve as Phunware’s senior product leader while BSPG embeds additional AI-focused product and engineering specialists within the company to accelerate development and commercialization efforts. The leadership changes come as industries including hospitality, healthcare, and large-property operations increasingly seek integrated platforms capable of combining mobile engagement, indoor location intelligence, behavioral analytic…