Episode
Apptly Health expands nationwide direct-pay healthcare network with Emphera partnership
- Published
- Jul 14, 2026
- Duration seconds
- 505
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Summary
Apptley Health Technologies CEO Dr. Paula Muto joined Steve Darling from Proactive to discuss the company's direct-pay healthcare marketplace, nationwide physician network, and recently announced partnership with Emphera Health. Formerly known as Uber Doc, Apptly has built a platform that enables patients to quickly find nearby physicians and book appointments using a transparent cash-pay model, helping improve access to specialty and definitive care outside the traditional insurance system. “We just need to get a patient in front of a physician that is specialized and learned to be able to solve their problem,” Muto said. What began as a small network of physicians has expanded to all 50 U.S. states and now spans every medical specialty. Muto said the marketplace promotes faster access to care while giving patients greater price transparency and more healthcare choices. The interview also highlighted Apptly's recent Canadian Securities Exchange listing under the ticker APPT, which management believes will increase the company's visibility, improve access to capital, and support future expansion into U.S. public markets. Apptly's new partnership with Emphera Health is expected to connect its physician marketplace with employer-sponsored and self-insured healthcare plans, helping employees locate specialist care while providing employers with greater cost transparency. Patients requiring surgery can also transition into Emphera's bundled-price outpatient surgical network. Muto said the partnership could add thousands of physicians to Apptly's growing network, while additional doctors are expected to join through the company's existing occupational health relationships. Looking ahead, Apptly is exploring opportunities to expand its marketplace into emerging healthcare se…