Episode
203. What Is YMYL - And Why Google Holds Your Therapy Website to a Higher Standard
- Published
- Mar 30, 2026
- Duration seconds
- 1920
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/private-practice-elevation-with-daniel-fava-6299678/episodes/203-what-is-ymyl-and-why-google-holds-your-therapy-website-to-a-higher-standard/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/private-practice-elevation-with-daniel-fava-6299678/203-what-is-ymyl-and-why-google-holds-your-therapy-website-to-a-higher-standard.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In this episode of the Private Practice Elevation Podcast, you’ll learn what “YMYL” means, why Google treats therapy websites differently, and how you can build more trust (with both Google and potential clients) through simple, practical updates to your website. If you’ve been wondering why your blog posts aren’t ranking… or why your beautifully designed website still isn’t getting traction… this conversation will help you understand what’s really going on behind the scenes. And, of course, what to do about it. The Real Challenge Therapists Are Facing With Their Website Content Therapists are in a unique position online. You’re not just sharing general information, you’re offering guidance that impacts someone’s mental health, safety, and well-being. And because of that, Google holds therapy websites to a much higher standard than most other industries. It’s no longer enough to just “write good content” or sprinkle in a few keywords like “anxiety therapy in Atlanta.” Google is evaluating: Who wrote this? Are they qualified? Is this advice trustworthy? Would showing this content potentially harm someone? If your website doesn’t clearly demonstrate credibility and expertise, Google may quietly suppress it — even if your content is genuinely helpful. The Myth: “If I Just Write More Blogs, I’ll Rank Higher” A lot of therapists have been told that SEO is all about publishing more content. But here’s the shift: It’s no longer about how much content you produce — it’s about how trustworthy and experience-based that content is. Google’s algorithm (and AI search tools) are now looking for real human expertise. Generic, textbook-style blog posts won’t cut it anymore. And content that could have been written by AI — without clear proof of credentials — often won’t get visibility…