Episode
38 | Why AI Needs Brand Voice Rules AND Real Examples to Sound Like You
- Podcast
- Pretty Smart Marketing
- Published
- Jul 15, 2026
- Duration seconds
- 1267
- Processing state
not_requested- Canonical source
- https://launchbabes.com
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Summary
You can tell AI you want to sound conversational, warm, smart, and a little funny. You can ban corporate jargon, motivational fluff, and anything that gives even a whiff of tech-bro energy. And AI still has to decide what all of that actually means. Because “professional” looks very different for a CEO who works at a corporate office in a suit than it does for a founder with a laptop who works at a beach bar with her dog in a Free People romper and flip-flops. Voice rules give AI the guardrails, but examples show it how those rules sound in real life. This episode wraps up the five-episode Five Files series with the two files that help AI create marketing that sounds like you - without you spending the afternoon replacing every “do not” with “don’t.” Taylor's getting into: Why brand voice rules and gold-standard examples belong in two separate files What to document in your Brand Voice Rules file The content, testimonials, and proof to collect for your Examples and Proof file How to build a useful example library when your business or content is still new Why improving the source files works better than fixing the same off-brand output over and over KEY MOMENTS 00:27 - The final two files in Taylor’s AI onboarding system 05:41 - Why voice instructions and examples need separate files 07:29 - What “professional” looks like at NBC versus a beach bar 08:13 - The voice rules that stop AI defaulting to internet marketing 10:41 - Why you can only explain your voice for so long 12:30 - What belongs in your gold-standard examples and proof file 16:07 - Building a brand voice from influences without copying them 18:34 - Treating the Five Files as a living business resource 19:24 - Fixing the source instead of rewriting every bad draft CONNECT + RESOURCES Grab the FREE 5 Files G…