Episode
33 | Why I’m Rebranding This Podcast And What AI Changed About My Business
- Podcast
- Pretty Smart Marketing
- Published
- Jun 10, 2026
- Duration seconds
- 764
- Processing state
not_requested- Canonical source
- https://launchbabes.com
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Summary
From the outside, this might look like a simple podcast rebrand. But underneath it is a much bigger shift. A shift in how we think about marketing. How we run our businesses. And how we execute the work that used to feel heavier, slower, and far more complicated than it needed to be. For years, we built our business around launches, funnels, and the strategies that help coaches and course creators sell more effectively. Those strategies still matter. But something else has been quietly changing in the background. Not because AI is replacing marketing. Because it's changing how smart marketers execute it. This week on Launch Confidential , we're pulling back the curtain on: The behind-the-scenes changes that led to the end of one chapter and the start of another Why we believe launch strategy still matters but isn't the whole conversation anymore The tension online business owners are feeling around AI that nobody seems to be talking about What happened when we stopped treating AI like a content tool and started using it like a strategic business partner Why the future belongs somewhere between ignoring AI and handing everything over to it KEY MOMENTS 0:00 - The unexpected shift that changed everything behind the scenes 2:35 - Why launch strategy still works but not the way it used to 4:10 - The tension so many business owners feel but rarely say out loud 5:56 - The question that sparked an entirely new direction for the podcast 7:02 - What this rebrand revealed about the real power of AI 8:31 - The difference between AI making decisions and helping make them 9:45 - A one-week project that could have taken months 10:36 - The sweet spot most people are missing in the AI conversation 11:09 - Why the current AI landscape feels so disconnected from everyday business owners…