Episode
16 | Why Meta Loves the Boost Button, Why You Should Not - And What To Do Instead
- Podcast
- Pretty Smart Marketing
- Published
- Jan 20, 2026
- Duration seconds
- 1573
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Summary
If you’ve ever clicked that tempting little “Boost Post” button thinking you were doing something smart for your business… this episode is your friendly intervention. We get it. It looks so easy. No tech, no strategy, just instant “results.” But the truth? Boosting posts is one of the fastest ways to throw money down the Meta drain—and we’re here to show you a better way. In this episode of Launch Confidential , Taylor and Diana break down why boosting posts rarely works (especially for coaches and course creators), what it’s actually doing to your ad data, and exactly how to promote your best content the right way inside Ads Manager instead. You’ll walk away knowing: When boosting might make sense (hint: it’s rare) The #1 thing to do before you spend a single dollar on ads Why Ads Manager gives you actual strategic control How to turn great organic posts into a full-blown audience-building machine Because boosting isn’t a growth strategy - it’s just a distraction. The real growth happens when you use ads (properly) to build something . KEY MOMENTS 02:46 – The real reason Meta wants you to boost (it’s not to help your biz) 04:17 – What boosted posts actually do (and why your targeting gets trashed) 06:00 – Why CPMs skyrocket with the boost button 08:49 – When Meta lies to you (yes, really) 09:28 – What you lose when you boost: strategic data, retargeting, and ROI 11:57 – The only two scenarios where boosting might make sense (and even then…) 13:25 – How to “boost” the right way: Ads Manager walkthrough 14:13 – Why your ad objective matters more than you think 15:15 – How to use exclusions, retargeting, and warm audiences strategically 17:01 – A mindset shift: data over vanity 17:48 – Why Ads Manager gets easier (even if you’re not techy) 18:00 – The secret to duplicati…