Episode
Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!
- Published
- Apr 25, 2026
- Duration seconds
- 2293
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Summary
This month on Pre-Loved , we're launching something new: the Resale Report , a monthly special podcast segment dedicated to the business of vintage and secondhand — made specifically for the small shop owners, solo sellers, and independent dealers. Joining me is Sloan Middleton-Mann , founder of Business of Vintage , the world's only marketing agency specialized for vintage sellers. Sloan brings a rare combination of industry experience and formal business school training — she went back to get her MBA specifically to translate retail and marketing best practices to the one-of-a-kind space of secondhand, and has been helping vintage sellers build smarter businesses ever since. In our first conversation, we dig into the momentum behind Vintage Store Day — this year on May 16! — the retail holiday founded by Lost Girls Vintage and Rare Form in Chicago, now in its second year with over 1,100 shops participating. We discuss marketing a special event like this one: how to think about social media in a way that actually makes sense for a small vintage business, and what to do after a great event to turn new foot traffic into loyal regulars. Whether you're planning something for May 16th or just trying to build a more sustainable business around the thing you love, this one's for you. Let's talk shop. DISCUSSED IN THE EPISODE: WEBINAR: Vintage Store Day: Social Media & Press Strategy That Works [6:10] The resale market is growing four times faster than traditional retail — what that means for independent sellers right now [7:35] How social media has made vintage shopping more exciting and more challenging at the same time [10:53] How to make Vintage Store Day a special day , beyond any other Saturday your open your store. [13:13] How to market a special event beyond the flyer…