Episode
Why Earned Media Matters More Than Ever
- Podcast
- PR's Top Pros Talk
- Published
- Jun 16, 2026
- Duration seconds
- 631
- Processing state
not_requested
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Summary
Will Reese, Chief Innovation Officer at Inizio Evoke , and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke , join Doug Simon, CEO of D S Simon Media, to discuss how GEO is reshaping the earned media landscape. They explore the important role local media plays in building trust and fostering community engagement. Theresa and Will also share strategies for strengthening brand reputation and visibility in AI-driven search results. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.