Episode

How Brand Love Influences Brand Demand

Podcast: PR's Top Pros Talk
Published: Feb 5, 2026
Duration seconds: 444
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Canonical source: https://podcasters.spotify.com/pod/show/dssimon/episodes/How-Brand-Love-Influences-Brand-Demand-e3em82g
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Summary

Theresa Bertrand, Head of Strategy at Zeno Group , speaks with Doug Simon, CEO of D S Simon Media, about key insights from Zeno Group's Brand Love + Demand Study . She discusses why brand loyalty is critical to long-term success and explores how different generations connect with brands. She also explains how generative AI can help brands reach a wider audience by increasing visibility and fostering conversation.