Episode
Building Your Own AI Toolkit
- Podcast
- PR's Top Pros Talk
- Published
- May 27, 2026
- Duration seconds
- 450
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/pr-s-top-pros-talk-3704945/episodes/building-your-own-ai-toolkit/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/pr-s-top-pros-talk-3704945/building-your-own-ai-toolkit.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Shira Fine, Partner and Head of Strategic Communications at Bryson Gillette , joins Doug Simon, CEO of D S Simon Media, to discuss why it’s important to learn how to build tools with AI. She shares examples of tools her team has built and how they improve efficiency. The conversation also explores what seasoned communicators can learn from younger generations about adapting to new technology. D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.