Episode
The Most Powerful Land Broker in North Texas with Rex Glendenning (#414)
- Podcast
- POWERS
- Published
- May 12, 2026
- Duration seconds
- 4972
- Processing state
not_requested- Canonical source
- https://pdst.fm/e/traffic.megaphone.fm/ATHLLC5582987333.mp3
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Summary
In this episode, Chris sits down with Rex Glendenning, founder of REX Real Estate and the man known across North Texas as the "King of Dirt." Rex is a fourth-generation Celina native whose great-grandfather homesteaded 160 acres in 1887. Over the last four decades he's brokered billions in DFW land deals, including the $130M public-private partnership that brought the Cowboys to Frisco, while quietly running a 4-broker shop out of his hometown. Chris and Rex unpack his patience-and-dirt playbook, why he believes DFW is becoming the financial epicenter of America, and how he reads a real estate cycle years ahead of the rest of the industry. They discuss:• How Rex originated the Star deal in 60 days, and why Frisco won the Cowboys instead of Irving• His foundational theory: why every American city grows north (with one exception)• 40 years of plowing every dollar back into dirt• Why he believes DFW becomes "Y'all Street"• Why he never scaled past three brokers• His read on where we are in the cycle Timestamps(00:00) Intro(05:20) Learning When to Shut Up in Business and Life(08:53) Growing Up Rural in Celina & the Work Ethic It Built(11:02) Why Every City in America Grows North(14:18) Betting on the Pandemic: $1 Billion in Deals with Just His Wife(23:38) The Star Deal: How Rex Helped Move the Dallas Cowboys to Frisco(30:23) Small Towns vs. Big Cities: The Public-Private Partnership Advantage(40:24) DFW Airport as the Hidden Engine of North Texas Growth(44:06) The H-1B Visa Pullback & Its Real Impact on the Housing Market(48:11) How Rex Thinks About Surviving a Recession(56:23) Will an "Artery Pop" in '26 or '27?(01:00:26) Why Rex Is Worth 6%: Full-Service vs. Order-Taking Brokers(01:04:43) Selling the Same Ranch 7 Times Over 40 Years(01:19:03) What Keeps Rex Up at Night:…