Episode
Top 5 Things Our Clients Should Stop Focusing on (And Things They Should)
- Podcast
- Podcast Editors Mastermind
- Published
- Jul 8, 2026
- Duration seconds
- 3741
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Summary
#130: Podcasters should STOP focusing on the wrong things - and put that time and effort into the right things. Our panel discusses several things we see our clients doing that could be better spent in areas that will make their shows more successful. Do you agree with the Top 5 Things we shared? We certainly didn't agree with each other...why should you? 😁 Key moments: (03:36) Stop Chasing AI & Video Views (06:16) Beyond Downloads and Video Stress (08:36) Video Engagement vs. Audio Depth (12:49) Video’s Flexibility and Challenges (17:32) Rethinking Episode Descriptions & Titles (21:50) Beware of Low-Cost CPM Ads (28:01) Editing Transcripts for Discovery by AI (35:36) Be Memorable and Entertaining (43:02) Analytics Over Downloads (45:52) Intentional Replays & SEO (49:24) Clarifying Your Podcast Strategy Resources mentioned in the show: Audiobook by Tom Webster - The Audience Is Listening: A Little Guide to Building a Big Podcast Study on Podcast Trailers - A Playbook for Producing Successful Teasers Our guests: Jason Soderberg aka PodVader is currently the VP of Podcast Operations and Production at the Cumulus Podcast Network. He first started all the way back in 2004 as the Producer who created the ESPN platform of podcasts. In between, he’s served as the Head of Content for BlogTalkRadio/Spreaker/VoxNest - pioneering Dynamic Ad Insertion, the Locked On Network - continuing his passion for sports podcasts, and independent consulting. ...A rare bird who’s worked in both corporate and independent podcasting since the inception of the media. 🔎 Find him at https://cumuluspodcastnetwork.com Andrea Klunder is the founder, media strategist, and lead producer-editor of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and p…