Episode
The Value (and Cost) of Episodic Artwork, with Mathew Passy
- Podcast
- Podcast Editors Mastermind
- Published
- Apr 3, 2025
- Duration seconds
- 2385
- Processing state
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Summary
#107: Apple recently changed the way they display artwork in their Podcasts app. This is important to note because there can be some negative consequences if you're not following a consistent process or even unaware, as Steve was, about adding artwork to each upload to your clients' media host. Mathew Passy shares the benefits of having good Show artwork (for the entire podcast), and if there is any value in having Episodic artwork (for each episode). Key Takeaways: The Benefits of a good thumbnail Using the headshots in Show artwork What NOT to include in Show artwork Are there benefits for using EPISODE artwork? Getting into Apple's Featured section How Apple displays Episode artwork (or not) Uploaded Episode artwork doesn't change if rebranding a show What about artwork for other reasons (chapters/sponsors) Changing Show artwork periodically to highlight events, themes, etc. BTW: We will also be releasing an episode soon about VIDEO thumbnails. Be sure you subscribe to our newsletter so you don't miss that one: https://www.PodcastEditorAcademy.com/newsletter __________________________ COACHING MOMENT: The #1 reason RSS feeds stop updating is because the SHOW artwork is too large. When you take on a new editing client, be sure the specs of their SHOW artwork meets the same requirements posed by Apple: https://podcasters.apple.com/design __________________________ About Mathew Passy: Mathew has 15+ years of podcasting experience, starting with his first show at a NJ radio station. He spent 8 years as a podcast producer for The Wall Street Journal Radio Network and later founded ThePodcastConsultant.com, a successful podcast production and consulting agency, which he sold after 8 years. Currently, Mathew runs Custom Podcast Solutions, focusing on comprehensive podcast…