Episode
The Three Buckets of Podcast Growth, with Adam Schaeuble
- Podcast
- Podcast Editors Mastermind
- Published
- Sep 17, 2025
- Duration seconds
- 2236
- Processing state
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Summary
#116: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: Effort-based marketing Paid advertising Organic discoverability We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results. Key takeaways: The three buckets of podcast GROWTH Effort-based marketing is often the LEAST effective for growth Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships Organic discoverability is CRUCIAL for attracting the right audience Show names should be strategic and include relevant KEYWORDS for better searchability Using a 72-hour promotion window can MAXIMIZE VISIBILITY Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms Rebranding can significantly impact download numbers and audience engagement Key moments: (03:04) The Three Buckets of Podcast Growth (05:50) Effort-Based Marketing Strategies (12:03) Paid Advertising Insights (21:50) Organic Discoverability and SEO Strategies About Adam Schaeuble: Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business. Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School. Find him at https://www.podcastingbusiness.school Our Editor This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show. _____________________…