Episode

499 - Why I’m Live Streaming the Making of My Podcast

Podcast
Podcast Answer Man
Published
May 29, 2026
Duration seconds
3174
Processing state
not_requested
Canonical source
https://www.cliffravenscraft.com/podcasts/podcast-answer-man/episodes/2149209751
Audio
https://app.kajabi.com/podcasts/medias/2149209751.mp3
JSON
/v1/public/podcasts/podcast-answer-man-4254375/episodes/499-why-i-m-live-streaming-the-making-of-my-podcast
Markdown
/podcast/podcast-answer-man-4254375/499-why-i-m-live-streaming-the-making-of-my-podcast.md

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Summary

In this episode, I share the thinking behind my new live streaming and video content strategy. For the past several months, I’ve been very clear that Podcast Answer Man is an audio-only podcast, and that is still true. I remain a strong advocate for creating audio content that is designed first and foremost for the person who will listen later, away from the screen, in the flow of their real life. At the same time, I’ve always loved video and live streaming. In fact, I used to host “Live Show Thursdays” years ago, where people could sit in virtually and watch me record podcasts in the studio. This new strategy feels like the 2026 version of letting people sit in the studio with me. The key distinction I make in this episode is the difference between creating video content and creating a video podcast. I do not want to turn Podcast Answer Man into a polished video show. I do want to create compelling video content around the process of making the audio podcast. In this episode, I talk about three problems this strategy solves. First, there are thousands of people who used to listen to my shows who are no longer subscribed, even though many of them are still connected with me on LinkedIn, Facebook, YouTube, X, or my email list. Second, there are people who discover me through speaking, guest appearances, books, social media, and online communities who may never become regular podcast listeners, but who may still benefit from the messages I’m creating. Third, I want to create more video content without adding a complicated video production workflow that would make my podcasting process less enjoyable or less sustainable. My solution is to live stream the behind-the-scenes making of my audio-only podcast episodes. People watching live can see Adobe Audition, my outline, my…