Episode
The Business of Podcasting at Scale with Colin Anderson
- Published
- Jan 19, 2026
- Duration seconds
- 3070
- Processing state
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- https://shows.acast.com/podbiz-clon-anderson
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Summary
What changes when podcasting moves from experimentation to infrastructure? This week on PodBiz, NJ speaks with Colin Anderson , Head of Network Development at the Office Ladies Podcast Network, about how podcasting has evolved into a serious commercial business and what that means for creators, networks, and advertisers operating at scale. Colin brings a perspective shaped by years inside podcast production, strategy, and network development. He explains why more advertiser money is flowing into podcasting than ever before, how networks think about audience value beyond downloads, and why community still matters even as the industry becomes more corporate. As he puts it: “The money’s here. There’s more money than ever.” The conversation also explores how podcasting culture has shifted from its early indie roots to a more structured, professionalized industry. Colin reflects on what has been gained, what has been lost, and how creators and operators should think about sustainability, loyalty, and long-term value in a changing ecosystem. Key Topics Discussed • Why advertiser demand in podcasting continues to grow • How podcast networks evaluate shows and revenue potential • Audience value beyond scale and raw download numbers • The role of community inside networked podcast businesses • Podcasting’s shift from indie culture to corporate infrastructure • Loyalty, labor, and evolving work culture in media • The influence of legacy media on podcast growth • What the next phase of podcast networks looks like About Colin Colin Anderson is Head of Network Development at the Office Ladies Podcast Network, where he works on network strategy, partnerships, and show development. He has spent his career across podcast production, monetization, and network leadership, giving him a c…