Episode
Owning the Work: N'Jeri Eaton on Building a Creator-Owned Podcast Business After Big Tech
- Published
- Jun 15, 2026
- Duration seconds
- 3071
- Processing state
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- https://shows.acast.com/podbiz-type-c-njeri-eaton
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Summary
How do you build a podcast business that's truly your own? After leadership roles at NPR, Apple, Netflix, Wondery, and Amazon, N'Jeri Eaton made a decision that more podcast professionals are considering: stop building for someone else's platform and start building something you own. In this episode of PodBiz, Norma Jean Belenky speaks with N'Jeri about creator ownership, independent production, and the realities of building a media business in today's podcast landscape. From shaping podcast strategy at some of the industry's biggest companies to launching Type C Studios, N'Jeri shares what she's learned about storytelling, audience growth, collaboration, and creating work that lasts. As she puts it: "I'm going to invest in myself, create my own company, really invest in my own brand. And if I'm doing a podcast, I'm going to find a way to pay for it myself. Because I own it and I control it." Here are some insightful moments within the episode: • Why production services and creator-owned businesses are becoming a larger part of podcasting's future • What N'Jeri learned working at NPR, Apple, Netflix, Wondery, and Amazon • How the podcast industry's recent layoffs have reshaped career paths for creators and producers • Why independent creators are increasingly choosing ownership over employment • The business realities behind narrative podcast production budgets • What large media companies still get right about podcast monetization • Why video should be part of every podcast growth conversation • How Type C Studios helps creators and organizations develop impactful audio and video projects Episode Chapters (01:35) Where the Money Is in Podcasting Today (07:17) The Impact of Industry Layoffs (09:12) Why Narrative Podcasting Still Matters (15:38) From Documentary Film to…