Episode
Distribution, Relationships, and the Real ROI of Podcasting with Greg Wasserman
- Published
- Jan 5, 2026
- Duration seconds
- 1251
- Processing state
not_requested- Canonical source
- https://shows.acast.com/podbiz-rss-greg-wasserman
Actions
POST https://stenobird.com/v1/public/podcasts/podbiz-where-s-the-money-in-podcasting-7400830/episodes/distribution-relationships-and-the-real-roi-of-podcasting-with-greg-wasserman/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/podbiz-where-s-the-money-in-podcasting-7400830/distribution-relationships-and-the-real-roi-of-podcasting-with-greg-wasserman.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Why do so many podcasters focus on monetization before they’ve solved distribution and audience growth? This week on PodBiz, we’re joined by Greg Wasserman , Head of Relationships at RSS.com, to break down how podcasters actually build leverage in the industry and why relationships, not just downloads, are at the core of sustainable growth. Greg challenges the industry’s obsession with ads and sponsorships as the only path to revenue. Instead, he explains why podcasting works best when it’s treated as part of a broader business strategy, whether you’re a creator, agency, or brand. From audience growth to distribution gaps to relationship-driven ROI, Greg offers a clear framework for thinking about podcasting as a long-term asset. As he puts it: “You want more money? Then go focus on how do you grow your audience.” He also emphasizes that many podcasters limit their growth by staying inside a single ecosystem rather than taking advantage of open distribution through RSS. This episode is a practical conversation about where value is actually created in podcasting and how creators can stop leaving opportunity on the table. Key Topics Discussed The three questions every podcaster asks: distribution, audience, money Why monetization should not be the starting point The hidden cost of limiting your show to one ecosystem Podcasting as a relationship-driven business tool Why most podcasters misunderstand ROI How agencies leave money on the table Improving as a host to grow audience trust Community building as a growth strategy Why relationships are a form of currency in podcasting What excites Greg most about where the industry is headed About Greg Wasserman Greg Wasserman is the Head of Relationships at RSS.com, where he leads creator and partner engagement across the podcast…