Episode
Summer Marketing Strategy — Staying Visible in the Off-Season
- Published
- Jun 2, 2026
- Duration seconds
- 872
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Summary
Summer is when most pest control operators make their biggest marketing mistake. The trucks are full, the phones are ringing, and it feels like the right time to pause marketing and save the budget. But that pause creates a revenue cliff that hits hard in September and October. In this episode, Adam Bennett and Elisabeth Pallante break down why going dark on marketing during busy season is the most expensive cycle in pest control, and what to do instead. They walk through the real cost of stopping and restarting: Google Ads campaigns that lose their optimization data, SEO rankings that slip while competitors keep publishing, and referral pipelines that dry up when customers stop hearing from you. The numbers are clear. Restarting a paused ad campaign costs 30 to 50 percent more per lead during the ramp-up period. Adam and Elisabeth lay out three practical summer strategies that keep your pipeline full without eating into field time. First, a seasonal content plan that turns active pest problems into blog posts and social content that drives traffic today and builds SEO authority for next year. Second, a fall pre-sell strategy using email campaigns to book rodent exclusion, wildlife prevention, and other fall services before the summer ends. They share a real client example: one August email offering 10 percent off fall rodent exclusion booked 40 jobs in three weeks. Third, three low-effort automated systems, Google Business Profile posts, automated review requests, and a lead nurture drip sequence, that run in the background while you focus on the work. The episode also covers renewal campaign timing, how to turn one blog post into a week of social media content, and why summer is actually the best time to market because your competitors have gone quiet. Three key take…