Episode
Seasonal Marketing: How to Own Spring Rush
- Published
- Mar 17, 2026
- Duration seconds
- 939
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Summary
Seasonal Marketing: How to Own Your Spring Rush If you're waiting until March to start your spring marketing, you've already lost. Your competitors started in January, and by the time spring shows up on the calendar, they've captured the early bookings and the mental real estate of your potential customers. In this episode, Adam, Elisabeth, and Chad break down the 90-day preseason marketing timeline that dominates your market. You'll learn exactly what to do in January, February, and March to fill your spring schedule before your competitors even start advertising. The framework applies to any season—spring pests, summer mosquitoes, fall rodents. Start 60 to 90 days early, and you'll own your market. Three Key Takeaways: Starting spring marketing in March means you're already 60 to 90 days behind. Your competitors captured early bookings and mental real estate by starting in January. When customers finally see pests, they remember the company that's been advertising for months. The 90-day timeline: January is for awareness and education. February is for early bird booking campaigns with discounts. March is for last chance and immediate service messaging. Goal: 40 to 60 percent of April capacity booked by end of February. Budget allocation should flex with seasons: 35 percent in Q1, 30 percent in Q2, 20 percent in Q3, 15 percent in Q4. Spending two to three times more during busy seasons generates higher ROI. In this episode you'll learn: Why starting spring marketing in March means you've already lost to competitors The 90-day preseason marketing timeline that fills your schedule early What to do in January, February, and March to dominate your market How early marketing captures mental real estate before customers even need service Which services to push each month th…