Episode
Marketing Your Specialty Services: Termites, Bed Bugs, Wildlife
- Published
- May 26, 2026
- Duration seconds
- 881
- Processing state
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Summary
Most pest control companies treat termites, bed bugs, and wildlife like afterthoughts on their website. One paragraph each, buried under a generic services page. Then they wonder why the calls don't come in. In Episode 21, Adam Bennett, Elisabeth Pallante, and CMO Chad Treadway break down why specialty services need their own marketing playbook. These services often pay far more per job than recurring pest control, but most operators spend almost nothing marketing them on purpose. What you'll learn: Why termite, bed bug, and wildlife customers search differently and need different content The 8 to 10 termite pages every pest control site should have Why the WDIR (wood-destroying insect report) market needs its own approach for real estate agents How emotional copy and phone-first design win more bed bug jobs Why speed to lead matters more for bed bugs than almost any other service How state licensing shapes what you can and can't market in wildlife services Seasonal timing for squirrel, bat, and rodent campaigns Why putting price ranges on wildlife pages saves your phone team hours of dead-end calls How to track each specialty as its own profit center Three key takeaways: Specialty services need their own dedicated marketing. A buried subpage won't cut it. Match your marketing to each service's customer mindset. Termites need education, bed bugs need reassurance, wildlife needs speed. Track each specialty as its own profit center. The economics are different from your recurring pest control work. This episode is for pest control owners and marketing managers who do termite, bed bug, or wildlife work and want those services to pull their weight in the revenue mix. Get your free pest control marketing audit at marketingthatactuallyworks.ai . While you're there, download…