Episode
Building Rapha
- Podcast
- Overnight Success
- Published
- Sep 20, 2024
- Duration seconds
- 4983
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/08d61c63
Actions
POST https://stenobird.com/v1/public/podcasts/overnight-success-599643/episodes/building-rapha/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/overnight-success-599643/building-rapha.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
In recent years Rapha has been one of the most innovative, aspirational and disruptive businesses in cycling and Simon Mottram is the mastermind behind the brand. He took the company from a single idea, with the premise of how he felt about road cycling and how he wanted it portrayed. From a single jersey that wasn’t even ready in time for the company launch during in 2004, he build Rapha into the darling child of cycling brands that inspired an entirely new market of ‘micro apparel brands’ and showed many others of the cycling industry the power of storytelling and looking at the sport differently. This is Simon’s remarkable story of how he built Rapha.