Episode
#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni
- Published
- Apr 9, 2025
- Duration seconds
- 3800
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Summary
Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases * Limitations of current web2 attribution solutions, and Web3 solutions improves them * Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3 * Emerging trends in Web3 Marketing * and more. Get in touch: Tomer Sharoni - https://x.com/TomerSharoni Addressable - https://www.addressable.io/ Follow us: Twitter https://twitter.com/ooo_podcast LinkedIn - https://www.linkedin.com/company/ooo-podcast Farcaster - https://warpcast.com/frogule Alexandra - https://twitter.com/frogule Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/ Timestamps: Chapters 00:00 Intro 08:05 The Birth of Addressable and Market Research 16:09 Web3 Marketing Challenges and Opportunities 24:08 AI Integration in Growth Marketing 29:47 Understanding Customer Insights in Crypto 32:34 Measuring Success in Web3 and Web2 34:04 User Experience: The Key Barrier to Adoption 38:57 The UX Challenge: Comparing Web2 and Web3 44:07 Marketing in Web3: Bridging the Knowledge Gap 52:12 Emerging Trends in Web3: RWA and AI Agents 57:25 The Future of Addressable: Data-Driven Marketing Solutions