Episode
When People Don’t Make Sense. Spoiler Alert:You’re Looking at the Wrong Blueprint
- Podcast
- Omnichannel
- Published
- Mar 13, 2026
- Duration seconds
- 1399
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Summary
Send us Fan Mail In this episode, we explore a concept that has fundamentally shaped the way we understand people: blueprint mismatches. Over the years, I’ve come to believe something very simple but very powerful: Humans always make sense. Even when someone’s behavior feels confusing, irrational, or frustrating to us, it still makes sense from their perspective. The problem is usually not that someone is illogical. The problem is that we’re trying to interpret their behavior through our own ...