Episode
Strategic podcasting for nonprofits with Andrea Klunder
- Podcast
- Nonprofit Mission: Impact
- Published
- Mar 24, 2026
- Duration seconds
- 3153
- Processing state
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Summary
How can nonprofits use podcasting strategically to strengthen community engagement, support learning and evaluation, and build long-term relationships? In episode 146 of Nonprofit Mission: Impact, host Carol Hamilton and Andrea Klunder, founder of Creative Imposter Studios discuss: how nonprofits can use podcasting intentionally—not as a shiny communications add-on that fizzles after the original project champion leaves the organization, but as a tool that solves real organizational problems. How podcasting is a flexible medium that can support learning, evaluation, community engagement, and long-term relationship building. Why it's so important to integrate the podcast across communications functions, Together they explore why clarity of purpose, sustainability planning, and human-centered storytelling are essential if a nonprofit podcast is going to be worth the investment. Episode highlights: [00:07:25] – From Arts and Culture to Meaningful Impact [00:09:38] – Why Podcasting Can Work for Nonprofits [00:10:25] – Case Study: Podcasting as Process Evaluation [00:14:04] – Inviting Stakeholders Into the Story [00:16:13] – Common Misconceptions About Nonprofit Podcasts [00:18:55] – The Myth of 'Build It and They Will Come' [00:20:25] – Integration Across Departments Is Essential [00:22:25] – Measuring Success Beyond Downloads [00:23:25] – The Sustainability Challenge [00:25:49] – Podcasting as a Problem-Solving Tool [00:26:24] – Case Study: Museums, Oral History, and Limited-Run Podcasts [00:30:03] – Building Lifetime Engagement [00:36:25] – Mapping the Content Ecosystem [00:39:08] – What Makes a Nonprofit Podcast Successful [00:39:52] – Letting Hosts Be Human [00:45:31] – A Strategic Question for Leaders Guest Bio: Andrea Klunder is an award-winning podcast producer, sto…