Episode
Nonprofit Fundraising: Your Year-End Email Blueprint (Don't get buried in their inbox)
- Published
- Dec 11, 2025
- Duration seconds
- 1157
- Processing state
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- https://nonprofitlaunchplan.transistor.fm/31
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Summary
In this episode of The Nonprofit Launch Plan Podcast , Matt breaks down a simple, practical, and highly effective three-email year-end fundraising strategy designed specifically for startup, small, and growing nonprofits . Whether you’re behind on your December communications or trying to maximize year-end generosity, this episode gives you a proven roadmap to follow. Matt shows why email is still the #1 driver of online giving for small nonprofits and how even organizations with modest budgets can see strong results by sending the right messages at the right time. 🔑 What You’ll Learn in This Episode 1. Why Email Still Works for Year-End Giving Email continues to outperform social media and ads for small nonprofits. Donors expect to hear from you in December, but they can only respond if you show up. 2. The 3 Emails You Must Send in December Email #1: The Story Setup (Early–Mid December) This email lays the groundwork. It includes: One clear, concise impact story (character → challenge → solution → outcome) One specific need donors can meet One call to action with a Give Now button Matt emphasizes keeping the story to 3–4 sentences and writing like a human: warm, relational, mission-centered. Email #2: The Reminder & Progress Update (Mid–Late December) Send this about a week before Christmas. This email: Updates supporters on progress toward your goal Repeats the need with new numbers Encourages continued momentum Ends with the crucial P.S. repeating the deadline or goal People love progress. This email lets them feel part of something that’s moving forward. Email #3: Final Call to Action (December 31) Short. Direct. Clear. This message taps the shoulder of every well-meaning procrastinator who meant to give but didn’t get to it yet. Include: A simple reminder that…