Episode
Is Your Nonprofit Missing Out on the "Biggest Screen" in the House?
- Podcast
- Nonprofit Hub Radio
- Published
- May 8, 2026
- Duration seconds
- 1570
- Processing state
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Summary
Send us Fan Mail Connected TV (CTV) advertising is often viewed as a "big brand only" channel, but modern streaming inventory is making television marketing increasingly accessible and affordable for nonprofits. In this episode, Chris Johns, founder and CEO of AdGood, explains how organizations can leverage unused streaming inventory to drive donor acquisition and brand awareness with budgets as low as $250. The conversation breaks down the technicalities of CTV, the importance of human-centr...