Episode
52 | From Student Startup to Global Beauty-Tech Brand
- Published
- May 12, 2026
- Duration seconds
- 1615
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Summary
In episode 52 of the Nomad Summit Podcast, we meet Yuliia Siletska – a Ukrainian entrepreneur who started her first business at just 17 years old and went on to build ÜLKA into an international beauty-tech company selling in more than 50 countries. What began in a small apartment with one handmade dust collector for a nail artist friend has grown into a factory with 80 employees in eastern Ukraine. Along the way, Yuliia has navigated war, remote leadership, international expansion, and the challenges of scaling a manufacturing business while raising a son and living increasingly location independently. In this episode, Yuliia shares how she built a global company from Ukraine, why health and safety in the beauty industry became her mission, and how travel and nomadic living now inspire her creativity and business decisions. We also talk about: Building a company from a tiny apartment Managing a factory remotely during wartime Expanding into the US and other global markets Leadership after becoming sole owner of the company The hidden health risks faced by nail technicians How exhibitions and events helped grow the business Productivity, ambition, and balancing motherhood with entrepreneurship Why seeing the world gives her new business ideas This episode was recorded while Alexandra and Yuliia were attending Network School in Forest City, Malaysia – the futuristic tech hub turned "ghost city". Key Takeaways Start with solving a real problem Manufacturing businesses can also be run remotely International growth requires trust and visibility Events and exhibitions remain powerful for networking and sales Ukrainian entrepreneurs have developed extraordinary resilience Travel and new environments can fuel creativity and innovation Leadership styles evolve as companies grow…