Episode
Next Biz Thing #413 qqq.ee
- Published
- Aug 28, 2026
- Duration seconds
- 664
- Processing state
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- https://share.transistor.fm/s/4388e96a
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Summary
QQQ https://qqq.ee/en/ This episode spotlights QQQ, a digital marketing and search optimization firm based in Tallinn, Estonia, founded by Meelis Vill in 2003. Markus explores how a company that has practised white hat optimization for more than two decades is now extending that same discipline into AI optimization and generative engine optimization, the work of making a business legible and credible to ChatGPT, Gemini and Claude as well as to Google. The conversation covers QQQ’s approach to link building, its preference for building authority on inner pages, and why shortcuts have stopped working. Worth a listen for anyone wondering how discovery is changing. Here is a question I have been turning over for months now. When you ask an artificial intelligence assistant to recommend a company, where does that recommendation actually come from? Somebody, somewhere, built the trail of signals that led the machine to that answer. And right now, most businesses have no idea whether that trail leads to them or straight past them. Welcome back to The Next Biz Thing. I am Markus J. Diplama, and this is the show where we go looking for the companies quietly building the future of their industries, the ones you have probably not heard of yet but almost certainly should have. Every week I pick a business that is doing something genuinely interesting, and we spend some time understanding not just what they sell, but why the way they work matters. Today we are going to Tallinn, Estonia, to talk about a company called QQQ. And I want to be upfront about why this one caught my attention, because it is a little unusual. QQQ works in search engine optimization and digital marketing, which is a field crowded with noise and overpromising. But this is a company that has been doing it sinc…