Episode
Next Biz Thing #407 mumscandy.com
- Published
- Aug 21, 2026
- Duration seconds
- 666
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- https://share.transistor.fm/s/28baada1
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Summary
MUMS Swedish Candy Co. https://www.mumscandy.com/ This episode looks at MUMS, The Swedish Candy Co., a Scandinavian confectionery brand built around a deceptively simple idea: less evil candy, no compromises. Markus walks through their range of authentic Swedish mixes, from sweet and sour to licorice, chocolate and marshmallow, including gluten free and gelatin free options, and explains why leaving out GMOs, fillers, Red-40 and high fructose corn syrup is harder and more interesting than it sounds. With a 4.9 rating from over 250,000 customers and features in BuzzFeed, Time and USA Today, MUMS shows what happens when someone takes an overlooked category seriously. Have a listen, then go and read the back of the bag. What if the most interesting thing happening in food right now is not happening in a laboratory or a test kitchen, but in the candy aisle, of all places? We tend to file candy away as the one category where nobody is really trying, where the ingredient list is a lost cause and the whole point is to not look too closely. And then every so often a company comes along that quietly refuses that premise, and you realise the aisle was never the problem. The assumptions were. Welcome back to The Next Biz Thing. I am Markus J. Diplama, and this is the show where we go looking for the businesses that are building something genuinely new, the ones that are still small enough to be nimble and already good enough to be noticed. Every episode we pick one company, we look closely at what they actually do, and we try to understand the shift they are riding. Today we are going to Sweden, or at least to a company that has built its entire identity around bringing a very specific piece of Sweden to the rest of the world. The company is MUMS, The Swedish Candy Co. And the ph…