Episode
Next Biz Thing #346 zerogive.com
- Published
- Apr 24, 2026
- Duration seconds
- 483
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- https://share.transistor.fm/s/0eb5f167
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Summary
In this episode of The Next Biz Thing, host Markus J. Diplama spotlights Zero Give — a performance grip sock brand engineered specifically for soccer players. Built on biomechanical research by Dr. Ralph Carullo, Zero Give's PivotCore Grip Technology targets the exact pressure zones where foot slip costs athletes speed, power, and precision. Designed for academy, collegiate, and elite amateur players, the Zero Give Grip Sock delivers a locked-in feel from the very first wear. Find them at zerogive.com. Every serious athlete knows that feeling. You plant your foot to change direction, and for just a fraction of a second, something slips. It is not the ground giving way. The ground is fine. The cleat is fine. What is happening is inside the boot, your foot moving independently of the shoe, a micro-movement so small you might not even consciously register it, but your body feels it. Your push-off is a little less explosive. Your cut is a little less precise. Your first touch is not quite where you intended. Over the course of ninety minutes, those micro-moments add up to something significant. Today I want to tell you about a company that decided to engineer a solution to exactly that problem. Welcome to The Next Biz Thing. I am your host, Markus J. Diplama, and this show is about celebrating the businesses that are building something genuinely new, whether that is a new product, a new model, or a new way of thinking about a problem that has been sitting right in front of us for years. Today's company is a brand called Zero Give, and they are operating in a corner of the athletic performance world that does not get nearly enough attention: the science of what happens between your foot and your cleat. The company is called Zero Give for a reason. In engineering, "give" ref…