Episode
How to Build a Future Proof Show in 2026 | Anika Jackson #653
- Published
- Mar 6, 2026
- Duration seconds
- 4436
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- https://blurt.media/w/essUV83bkBaX4yXgyqkxQj
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Summary
**If you’re trying to figure out how to build a future-proof show in 2026, the answer is not a new platform or a new gimmick.** Podcasting is changing expectations. Audiences judge creators like brands, platforms reward shows that behave like programs, and AI is raising the baseline quality while making trust and differentiation harder to earn. **On this episode #653 of The New Media Show, Rob Greenlee (Podcast Hall of Fame Chairperson, 2017 inductee), and am joined by Anika Jackson, founder of Your Brand Amplified and faculty at USC Annenberg, where she teaches podcasting and digital media management.** > _**Anika brings a rare educator-operator perspective because she’s building in the real world while shaping how the next generation of creators thinks about content, AI personalities, human clones, business, and audience growth.**_ **Listen and follow: [https://newmediashow.com/](https://newmediashow.com/) and [https://robgreenlee.com/](https://robgreenlee.com/)** **Learn more about Anika: [https://yourbrandamplified.com/](https://yourbrandamplified.com/)** **A big theme in this conversation is that future-proofing is a systems problem, not a motivation problem.** > _**Creators are pulled toward audio, video, clips, social, newsletters, community, sponsors, and now AI tools. The ones who win in the long term are the ones who turn chaos and complexity into a repeatable content engine. That starts with a clear show promise, a consistent format, and a realistic publishing rhythm you can sustain.**_ We also dig into **AI in podcasting as leverage, not the story. AI can accelerate production tasks, packaging, and distribution, but it cannot replace the point of vie…