Episode
How Creators Are Using AI Agents to Work Smarter | Mike Russell #664
- Published
- May 24, 2026
- Duration seconds
- 5352
- Processing state
not_requested- Canonical source
- https://blurt.media/w/wMh2ZwK2UmC2trnQ6AqZVP
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Summary
**AI use with creators is moving beyond simple tools for transcripts, show notes, image generation, and editing.** In this **episode 664** of the **New Media Show, host [Rob Greenlee](https://robgreenlee.com), 2017 [Podcast Hall of Famer](https://podcasthall.com)**, talks with **Mike Russell**, founder of [**CreatorMagic.ai**](https://CreatorMagic.ai) and longtime audio producer behind [**Music Radio Creative**](https://musicradiocreative.com), about **how new media creators, podcasters, and video producers can begin building their own “AI creator employee.”** > **_Mike explains how AI agents are becoming active collaborators capable of controlling studio lighting, camera settings, thumbnails, content workflows, research, WordPress optimization, and production tasks._** The **conversation explores the shift from podcasting as an audio-first medium to a broader video-first creator economy**, where YouTube, Apple Podcasts HLS video, AI workflows, and agentic automation are reshaping how content is made, distributed, measured, and monetized. > _**Rob and Mike also dig into the tension between human-created and AI-assisted media, why “taste” still matters, how creators can avoid generic AI slop, and why the next competitive advantage may come from combining human judgment with powerful AI systems.**_ What happens when AI stops being just a tool and starts acting like a real creative team member? Rob Greenlee and Mike Russell explore how AI agents, video-first media, and creator workflows are changing podcasting, YouTube, and the future of new media. **Topic Chapters:** 00:00, Welcome to New Media Show #664 with Mike Russell 01:00, Why A…