Episode
Hidden Revenue: What Media Publishers Are Leaving Behind | Sean Howard, Flightpath #686
- Published
- Sep 10, 2026
- Duration seconds
- 3313
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- https://blurt.media/w/8A5og9BwXtEbgxKiSCF8Yc
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Summary
> _**Podcast media creator publishers may already have more revenue opportunity than they realize. The challenge is not always finding more listeners. It can be understanding what inventory is actually available to sell, what to sell, whether campaigns will deliver, and where revenue is being lost.**_ In this **episode #686 of the [New Media Show](https://newmediashow.com)**, **[Rob Greenlee](https://robgreenlee.com) talks with Sean Howard, CEO and co-founder of [Flightpath.fm](https://Flightpath.fm)**, about the **growing complexity behind new media podcast advertising and why better forecasting, campaign management, publisher data, and revenue optimization are becoming more important.** Sean explains how **Flightpath grew out of a problem he experienced from both sides of the business.** As an ad buyer, he found that publishers often did not know how much inventory they really had available. As a publisher, he saw the same problem from the other side: uncertainty about whether sold campaigns would actually deliver. Flightpath was built to bring those pieces together through traffic management, prediction, pacing, and cross-platform revenue visibility. > _**The conversation also gets into dynamic ad insertion and the value of the podcast back catalog. Sean argues that publishers relying too heavily on baked-in ads may be leaving significant revenue on the table because listeners keep consuming older episodes long after release.**_ Rob and Sean also **discuss a larger issue facing content creator publishers today: platform dependence.** > _**As podcast compa…