Episode
Don’t Just Make Videos: Build a Creator Media Company | Roberto Blake #687
- Published
- Sep 14, 2026
- Duration seconds
- 6141
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Summary
> _**Getting views, streams, and downloads is not the same as building a business. Subscribers aren’t automatically customers, and a successful YouTube channel doesn’t necessarily mean you have built something sustainable.**_ In **New Media Show #687**, **Podcast Hall of Famer [Rob Greenlee](http://robgreenlee.com)** talks with **Creator, Educator, Author, and Entrepreneur** **[Roberto Blake](https://robertoblake.com/), founder of [Awesome Creator Academy](https://www.awesomecreatoracademy.com/), about what comes after becoming a content creator** and why more **creators need to think of themselves as independent media companies** rather than defining themselves by one format or platform. > _**Roberto argues that being a podcaster, YouTuber, streamer, or blogger is increasingly just a distribution choice. The bigger issue is the value you create, the audience relationship you build, and what you actually own.**_ **We get into the shift from audio-first thinking to broader creator media**, why **professionalism is more about preparation and performance** than polished production, and **how AI is changing the economics of being a creator**. > _**Roberto sees some of the strongest uses of AI in the operational work around content, including research, data analysis, transcription, organization, editing workflows, and other tasks that can free creators to spend more time on judgment, ideas, and relationships.**_ **A major part of the conversation is about _turning attention into a real business._** > _**Roberto describes his framework as “reach, reputation, revenue,” or in a business context, “t…